mac. brand spaces is now a certified member of the Better Stands program
A Consistent ESG Strategy in the Company's Business Focus
mac. brand spaces, an international trade show stand builder, has been a member of Better Stands since January 2026. Better Stands is an industry-wide initiative dedicated to promoting sustainable design and reusable trade show stand concepts. By joining the initiative, the company underscores its goal of advancing the circular economy and resource-optimized design as central components of trade show presentations and, together with clients and partners, shaping the circular transformation of the trade show and event industry. The Better Stands initiative is committed to accelerating the transition from single-use to multiple-use trade show booths and establishing reuse as the industry standard.
For mac. brand spaces, this membership is a logical step within its own sustainability strategy. For more than 50 years, the company has been developing and implementing customized trade show booths for national and international clients. More sustainable processes and decisions in design, planning, and implementation are firmly anchored in mac. brand spaces’ ISO 20121-certified management system.
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“Membership in Better Stands is an important signal for us and, at the same time, a concrete step toward actively shaping the transformation of our industry,” says Stefan Trieb, CEO of mac. brand spaces. “As an exhibition stand builder, we bear responsibility for using resources efficiently and creating the conditions for greater material recycling. Design plays a central role here: As early as the conceptual phase, we lay the groundwork for using materials longer, enabling reuse, and reducing resource consumption throughout the entire life cycle of an exhibition stand. Together with our customers, partners, and industry initiatives such as Better Stands, we aim to develop solutions that combine environmental responsibility with economic success.”
In the coming years, the company plans to further expand its activities in the area of more sustainable exhibition concepts. This includes strengthening partnerships in the area of material take-back systems, further developing resource- and assembly-efficient construction solutions, conducting research projects with industry partners, and expanding its consulting services. The goal is to create trade show booths that combine customer experience and quality with functionality and resource conservation.
The strategic importance of this issue extends beyond individual projects. The circular economy is increasingly becoming a factor in competitiveness and innovation for companies in the trade show and event industry. At the same time, customer expectations regarding transparency, resource efficiency, and sustainability performance are rising. For mac. brand spaces, the focus on integrating circular value creation processes is therefore not only a contribution to environmental protection but also an investment in future viability and long-term corporate success.
mac. brand spaces GmbH
mac. brand spaces GmbH is one of Germany’s leading international companies in the field of live communication. The multi-award-winning company, headquartered in Langenlonsheim near Frankfurt, develops and implements brand-defining experiential spaces worldwide—for clients in more than 35 countries. As a full-service partner, mac. brand spaces offers the entire spectrum of modern live communication from a single source: from strategic conception to the implementation of physical, hybrid, and digital formats. In addition to its presence at all major German trade fair venues, the company has an international presence with offices in Frankfurt, Munich, Stuttgart, Vienna, Singapore, and Shanghai.